About me

Man with tattoos lifting dumbbells in a gym.

My why

My "why" stems from a deeply personal experience of losing my way and the powerful journey it took to find myself again; After leaving the Armed Forces, I thought that simply being present for my children was enough, but I soon realised I was failing to be the role model they needed. I let myself go, lost my sense of discipline, and wasn’t showing up as the strong, confident leader I knew I was. That moment of clarity hit me hard—I knew I had to lead from the front, set the right example, and inspire my children through my actions.

Family at theme park castle at night

I decided to reach out to a coach, someone to give me the push I needed and help me regain my strength, both inside and out. That decision transformed my life and rekindled my passion for fitness. This led me to use my certifications and experience to help others do the same. I want to empower you to become the best version of yourself—not only physically, but mentally and emotionally.

Man posing at a gym with muscular arms raised, surrounded by bodybuilding posters.

my story

My journey began in the Armed Forces, where I discovered my passion for fitness and leadership. I gained certifications as a Physical Training Leader (PTL) and Endurance Training Leader (ETL), and it was my role to guide my unit to achieve peak fitness. Seeing my unit push beyond their limits taught me the true power of discipline, resilience, and teamwork.

As I prepared to transition out, I furthered my qualifications in personal training and nutrition, thinking I was fully ready for the next chapter.

However, civilian life was tougher than I expected. Without the structure and camaraderie of the forces, I struggled. My fitness declined, and I felt lost, far from the confident person I used to be. I realised that I wasn't setting the example I wanted for my children. I needed to change—not just for me, but for my family. Reaching out to a coach gave me the accountability and guidance I needed to transform my life and reclaim my strength.

Today, as a veteran, family man, and fitness professional, my mission is to help others on their own journey of transformation. I know what it’s like to lose your way, and I know the power of finding it again. I want to EMPOWER you to feel strong, EVOLVE, and EXCEL—while maintaining balance. With the right support, you can thrive and set the best example for those around you.

Soldier in camouflage uniform holding a rifle against a black background.

“ I know what it’s like to lose your way, and I know the power of finding it again.“

Do you need accountability?

TESTIMONIALS

"Before working with Luke, I struggled to get my nutrition right. But through the program, I not only nailed my nutrition but also discovered a whole new outlook on training that I genuinely love. I’m now in the best shape of my life and more confident than ever—even taking my top off on holiday! If you want lasting results and a real transformation, Luke is the coach for you!"

david

Multiple coffee cups and saucers arranged in a repeated pattern

"Before starting with Luke, I struggled with keeping a routine because of my work. Luke tailored everything around my schedule, and it made all the difference. The simplicity of eating foods I love and doing effective, enjoyable workouts was the best part. My mindset, energy, and confidence have completely transformed. If you're looking for a program that fits your life and delivers results, this is it!"

jamie

TRANSFORMATIONS

If you’re looking to become the best version of yourself for good?

Then take a look at what some of our team have achieved this year.

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Before and after body transformation photo showing a person's side profile in workout attire, displaying physical changes and tattooed arm. Text: 'Client Transformation' and 'Luke Lawrence Coaching' logo.
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Before and after fitness transformation photo showing a man's back.
Side-by-side photos of a male fitness transformation, showing before and after results. The left image shows a man with a less defined physique, and the right image shows a more muscular and toned appearance. Text reads 'Client Transformation,' with
Side-by-side comparison of a man's body transformation before and after a fitness program, highlighting muscle gain and fat loss.
Side-by-side photos of a man's body transformation, showcasing weight loss and improved muscle tone. "Client Transformation" text at the top.
Side-by-side client transformation photo showing before and after weight loss, featuring a woman with tattoos, from a fitness coaching program.
Side-by-side comparison of a man's fitness transformation, showing before and after weight loss and muscle gain.
Side-by-side comparison of a male client before and after transformation, as part of a fitness coaching program. The left image shows the client with a fuller physique, while the right image shows a leaner and more toned physique. Text above states "
"Client transformation showing two side-by-side images of a person demonstrating physical change. Left image shows before fitness progress in red shorts, and right image shows after progress in black shorts, with muscular definition and flexed arms."

MORE ABOUT ME

 

1

I’m married & have young twin children

 

2

I’m a huge football fan

 

3

I’ve helped over 100 people transform their habits

 

4

I love dogs - We have a cocker spaniel named Bowie

5

I eat my favourite foods daily and still get results

Start your journey today